The potential of the German furniture industry is higher than its market share. To change this, the Association of the German Furniture Industry has launched an initiative in the social media on Facebook and on Instagram.

#zuhausesein (be at home) is informative and interesting for the furniture industry, for the trade and for the furniture buyer. In the social media, manufacturers, experts and several designers regularly speak up and comment on furniture - Made in Germany. The aim is to present modern and innovative German furniture, its designers and manufacturers and to increase interest in them.