About furniture industry
German furniture industry will also hold its own in 2019
Domestic demand stagnating
Export business increasingly important for German manufacturers
Abroad appreciates furniture quality "Made in Germany"
Jan Kurth, Managing Director of the Association of the German Furniture Industry, explains at the press conference for imm cologne 2019 on 9 January 2019 in Cologne:
In a difficult market environment, the German furniture industry will continue to hold its own in 2019, which has just begun. This is mainly due to the following factors:
- The domestic market will remain stable against the backdrop of slightly positive consumer demand, rising net income and robust construction activity. German manufacturers will be able to defend their market shares despite strong competition from imports. All the more so when it is possible, in close cooperation with the retail trade, to place greater emphasis on the topics of living and furnishing "Made in Germany". This is our declared goal and this is also why we launched the campaign #zuhausesein (at home) in autumn.
- In addition, with the support of the association, the sector will consistently develop its export business further and capture additional market shares in defined target countries.
- Another successful imm cologne / Living Kitchen will provide important impetus and give a lasting boost to the furniture year. The dual fair is by far the most important industry event of the year.